Mummy Focus Groups in our Wimbledon Shop 2011
We at MaByLand wanted to gain a deeper insight into parenting and parenthood, we wanted to confirm as well as discover which products parents find absolutely essential and those that aren’t with given reasons. We wish to use all of the comments and gained knowledge and incorporate it all into our own range, as we aim to provide parents with products tailored to them by others who are just like them! We conducted 3 casual focus groups over a two week period. The lovely ladies brought their little ones along, we all sipped tea and coffee, and chomped on biscuits whilst we discussed their favourite topic, their little ones!
From our casual discussions we gained a wonderful new insight into the world of parenting which will prove truly invaluable when we come to design new products!
Our lose discussion topics covered areas such as their essential must-haves when going out with their little one, which included muslins, changing bags, baby carriers, toys and the list goes on! We also asked whether they as parents ever consider trying new baby brands and the answer was a resounding YES! Which we were very pleased to hear.
All the mums spoke openly and honestly about their likes and dislikes when it comes to changing bags, toys and baby carriers which will prove useful when we think about new designs.
Finally we covered our current product range; the mums all made incredibly insightful comments which we fully took on board, and we have already started thinking about incorporating some of their great ideas. We gave them all some of our products to try at home for a month or so and we can’t wait to hear what they have to say about them when they all come back for a feedback session.
We would like to say a HUGE Thank You to all the yummy mummies who took part in our local focus group! There were a total success, and we thoroughly enjoyed meeting all of the mums and their adorable little ones (who, by the way, all behaved brilliantly!) We can’t wait to see you all again next month and we hope you and your little ones are enjoying the goody bag!
Mummy Focus Group 18th August 2011
Mummy Focus Group 22nd August 2011
Mummy Focus Group 25th August 2011
